CTEC Digital Media

How is the course externally examined?

This course is based on 50% coursework and 50% exam.

Unit 1 - Externally assessed - Media products and audience (90GLH)

The aim of this unit is for you to develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences.

Unit 2 – Externally assessed - Pre-production and planning (90GLH)

By completing this unit, you will understand the pre-production process the creative media industry follows when creating a product. You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered.

Unit 3 - Internally assessed - Create a media product (60GLH)

The aim of this unit is for you to develop knowledge and understanding of the production processes of producing a media product from one of the following:

• Print-based product
• Audio-visual product
• Audio product

Unit 20 – Internally assessed - Advertising campaign (60GLH)

You’ll understand advertising campaigns and how audio-visual, print based or audio advertising media are used within them. You’ll plan an advertising campaign for a product or service, selecting the appropriate media components to produce it. You’ll produce original media components for incorporating into a campaign, considering the market and its target audience, as well as legal and ethical constraints, to ensure that all components comply with the required codes and conventions.

Unit 21 - Internally assessed - Plan and pitch for a media product (30GLH)

By completing this unit you will be able to generate ideas for your own TV show based on a client brief, pitch your ideas to a client, and be able to respond to feedback to prepare your idea for pre-production.

Unit 22 – Internally assessed - Scripting for media products (30GLH)

By completing this unit you will understand scripts and the part they play in a range of media products. Learners will be able to generate a range of ideas and then use one of these ideas to produce a script for a media product, in response to a client brief.

How is the course internally assessed?

Students complete coursework units throughout the year which are continuously internally assessed by teachers. Coursework tasks are assessed either pass, merit or distinction. Students also complete one external exam which students are prepared for through the completion of a mock paper and a range of in class and independent activities set out.